Texas Central is the company undertaking the development, design, construction, finance, and operation of the innovative new high-speed (Bullet Train) passenger train line that will connect the fourth and fifth largest economies in the country, North Texas and Greater Houston, in less than 90 minutes, with one stop in the Brazos Valley.
As part of a semester course in User Experience (UX), User Interface (UI), research, and practice, three of my graphic /interactive design undergraduate students were selected to work as a team on a UX research project to study and design prototypes in regards to the booking experience for the Texas Central Bullet Train. This was a major undertaking which resulted in strong designs as well as an article by Launch DFW. LAUNCH Dallas – Fort Worth has evolved into a forward thinking media company with a focus on content and connectivity. Here is a link to the article: http://launchdfw.wpengine.com/2019/01/25/aggie-undergrads-get-first-taste-of-agency-life-with-texas-central-partners
This project would not have happened without the help of Rebecca Cowle, Director of External Communications with Texas Central Partners.