Brand Identity – UX Brand Project
Student: Amanda Saucedo
Class: ARTS3324 Corporate Brand Identity,
Project: Select a Local Business (profit or non-profit) and develop a comprehensive Brand Redesign package from print to digital.
For this Spring 2022 project, students were asked to select a local company and create a Brand Redesign. Amanda Saucedo chose a favorite Bagel Coffee shop, Gateway Bagel out of New York City. Along with Brand designing students conducted UX-based Marketing research, Signage, Packaging, Menu, and Web redesign. Here are just a few of the designs from the Project.
