XR Immersive Design / Research Team-Based Project
Role: Founder, Art Director, and Principle Investigator



Over the past four years, I’ve had the privilege of being the co-founder, Art Director, and Principal Investigator of a Creative XR Lab, working with both animation, gaming, and graphic design student researchers in developing innovative Extended Reality research for health and humanities industries. Our work spanned a variety of applications, including VR-based digital therapeutics, immersive medical built environments, fluid simulations, and educational tools using interactive VR/AR/MR environments. We also explored UI/UX design for immersive spaces, Virtual reality storytelling, product design, and medical visualization. For the past three years the Creative XR lab became a space for meaningful collaboration and creative innovation, where based on our shared interest in immersive technology, we explored how XR technologies could thoughtfully address real-world challenges over a diverse, cross-disciplinary landscapes.
What I’m recently proud of is that this research was recently published in the Journal for Medical Extended Reality for Sept 2025. Check out our research here on this link. Design and Refinement of CyberCellTM, a Virtual Reality Health Education Program for Adolescents and Young Adults with Sickle Cell Disease



XR Research in Patient’s Education & Life Sciences
One of several projects that emerged from this lab was the opportunity to establish a collaboration with Nemours Children’s Hospital, Delaware. In partnership with Aimee Hildenbrand, Ph.D., Pediatric Psychologist, and Corinna Schultz, Pediatric Hematologist, our team—comprising Fred Freedman (Creative Director), David Rosario (3D Model Designer), myself as Art Director, and three lab students (Cassandra Tubwell, Jacobi Green, and Cris Rocha)—developed CyberCell, a VR-based educational tool designed to support young patients with Sickle Cell Disease (SCD) and their caregivers.
This project was shaped by close collaboration with SCD clinicians, researchers, patient education specialists, patients, and their families. My role involved leading research on educational technology with a focus on VR development and environments, UI design, wayfinding, VR game mechanics, and medical VR applications in the evolving field of digital therapeutics. The goal of CyberCell is to serve as a XR Tool kit to provide evidence-based, immersive, and interactive education about sickle cell disease the available treatment options to stimulate deeper learning and increase motivation for healthy behaviors in teens and young adults with sickle cell disease.

XR Forensic Research in Blood Mechanics and Digital Twins
Another project that also emerged from the Creative XR lab was the opportunity to develop a Digital Twin sa a Tool for Blood Spatter Anaysis in collaboration with Forensic Lab at SHSU. This was part of a 2 year study into Unreal’s Niagara Particles based on Fluid Mechanics. All this was a incredible learning experience in to better understanding how Virtual Reality can help shape the future of education and Industry.


| The Team for XR Life Science | |
| Aimee Hildenbrand, PhD Pediatric Psychologist & Research Lead Nemours Children’s Health Fredric Freeman, MS Creative Director/VR Design & Development Sam Houston State University Sherman Finch, MFA Art Director, User Interface & Game Mechanics Sam Houston State University Corinna Schultz, MD Pediatric Hematologist Nemours Children’s Health | Melanie Pitone, MD Medical Editor Nemours Children’s Health Danielle Morley, BSN Care Coordinator/Patient Education Specialist Nemours Children’s Health Benjamin Bear, MSW Research Coordinator Nemours Children’s Health David Rosario, MA 3D Modeling & Environment Design Sam Houston State University |
| Student Team for XR Life Science & Forensics |
| Jacobi Green, BFA Project Manager CyberCell, Research Assistant Cybercell & Forensic & Project Lead CyberCell Sam Houston State University, Creative XR LAB Cassandra Tubwell, BFA Creative Assistant /VR Design & Game Planning Forensic & Cybercell Sam Houston State University, Creative XR LAB Cris Rocha, BFA Lab Manager, Research Assistant, Project Lead Forensics, User Interface & Game Mechanics Sam Houston State University, Creative XR LAB Sarah Mace, BFA Research Assistant, Technical Lead in Particles & Fluid Mechanics Sam Houston State University, Creative XR LAB |
Acknowledgments :
Thanks to the Nemours Center for Cancer and Blood Disorders for supporting this project. We also thank all the patients, families, healthcare providers, and design students and faculty who have contributed to this project.


