In 2016, my work entered the public sphere in a way that fundamentally reshaped how I think about audience, scale, and access. I was selected to participate in The Billboard Creative<\/strong>, a Los Angeles\u2013based public art initiative that transforms commercial billboards into platforms for contemporary art.<\/p>\n\n\n\n Unlike traditional gallery settings, The Billboard Creative<\/em> situates artwork directly within the everyday visual landscape of the city. These works aren\u2019t encountered intentionally \u2014 they\u2019re stumbled upon during commutes, pauses at intersections, and moments of transition. That shift in context radically changes how art is read and experienced.<\/p>\n\n\n\n <\/p>\n\n\n\n Years later, this experience remains a touchstone. It represents an early moment where my work stepped beyond institutional boundaries and into the civic realm \u2014 a space where art becomes part of daily life rather than a destination.<\/p>\n\n\n\n The Billboard Creative<\/em> demonstrated that public art doesn\u2019t need permanence to be impactful. Sometimes, a brief interruption is enough to change how a city looks \u2014 or how someone moves through it.<\/p>\n\n\n\n![\"\"](\"https:\/\/shermanfinch.com\/\/wp-content\/uploads\/2017\/05\/sherman_finch_billboard_creative-945x1024.jpg\")
<\/figure>\n\n\n\nWhy It Still Matters<\/h3>\n\n\n\n